Irene Martin

Lead Graphic Designer

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About me

I’m Irene - A lead designer with over 16 years of professional experience and a passion for design. My experience has given me the opportunity to lead creative teams, manage large scale campaigns, and ensure the overall brand is cohesively represented across all marketing efforts.

Digital lead generation ad campaign for NYU Tisch.

I worked with the team to design ads for a digital lead generation campaign following university brand guidelines.2024 Educational Advertising Awards Gold Winner + Best of Show

Enrollment marketing campaign for Bridgewater State University.

I collaborated with the team to design visually compelling ads and emails for a student recruitment campaign, ensuring alignment with the university’s brand guidelines to drive engagement from search to enrollment.
2025 Educational Advertising Awards Winner, Digital Ads

Enrollment marketing campaign for Pacific Lutheran University.

I led the creative strategy for the campaign, overseeing the creation of ads and emails that aligned with university brand guidelines to drive engagement and enrollment.2023 Education Digital Marketing Awards Gold Winner

Case Studies for RNL Marketing.

Redesign of case studies for RNL to create a more engaging and visually compelling format, making key insights easily digestible. These case studies are now a vital tool for the sales team, helping to showcase success stories effectively to prospective clients. They are also used at conferences to highlight RNL’s impact, reinforcing credibility and driving meaningful conversations.

Logo and branding design for The University of Findlay’s Mazza Museum.

A complete redesign. University of Findlay's Mazza Museum celebrates the art of picture books. The museum was looking for an update that would help increase overall brand awareness and simplify the overall look. The goal was to focus on the high quality artwork.

Logo and branding for UF's Capital Campaign.

Together, we will. The campaign for the future of the University of Findlay.Before the public phase of the capital campaign I worked with the Marketing team to come up with names and branding concepts which were then decided on by the campaign committee. Once decided, we came up with overall branding which is being used widely on campaign items.

I managed the university’s visual brand and the brands of the university’s affiliate organizations.

Lead the development of strategies and objectives for building and executing brand campaigns through print and digital platforms including social media, websites, licensed apparel, and signage.

Branding and a new website for Holistic Health with Dr. Heather Heck’s podcast.

A fresh and clean look for this new podcast. Dr. Heck’s podcast will explore holistic health options that cater to every aspect of wellbeing.Freelance project / Black Luna Creative.

Logo and brand design for EveryBody Yoga with Erin.

Erin’s classes are anything but traditional with a super fun vibe, lots of laughs, and a good bit of sweat so we wanted to keep her new logo organic and upbeat.Freelance project / Black Luna Creative.

High end wedding invitation design and printing.

I work with clients through Sparkvites to create wedding and event invitations. I enjoy working on custom designs that can include anything from letterpress printed finishes to hand drawn and watercolor painted details.

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Lead designer and art director with 15 years of professional experience and a passion for design. My experience has given me the opportunity to lead creative teams, manage large scale campaigns and ensure the overall brand is cohesively represented across all marketing efforts including print, social media, and digital.

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