Lead designer building brand systems and recruitment campaigns that move people to act.

I turn brand strategy into work people act on, and I do it hands-on, from first concept through finished assets.

• Recruitment campaignsLanding pages, web, email, digital ads, social, print, and events for high-priority campaigns.
• Brand systemsIdentities, guidelines, and brand oversight. Adapting one brand for many audiences while keeping every piece consistent.
• MeasurementGoogle Analytics to track traffic, behavior, and conversions, then design changes that help visitors take the next step.

I’m Irene, a designer with a BFA from Bowling Green State University and 15 years of professional practice.

I’ve led creative teams, managed large-scale campaigns, and kept brands consistent across print, social, digital, and events. At the University of Findlay I grew from graphic designer to assistant art director, managing the creative team and the university’s visual brand. Today I design recruitment marketing for high-priority clients at Encoura.

• Encoura (formerly RNL)Lead Graphic Designer · 2023 – present
• Black Luna CreativeDesigner & owner · 2020 – present
• University of FindlayGraphic Designer → Senior Graphic Designer → Assistant Art Director · 2014 – 2023

View the full résumé

• Educational Advertising AwardsBest in Show + Gold, digital lead-generation campaign · 2024 & 2025
• CASEAward for Excellence in Educational Fundraising · 2019
• CASE Circle of ExcellenceBronze, University Branding · 2016