Social media brand and strategy management from higher education to freelance clients.
With years of experience in social media as a designer, I try to stay up to date on new platforms, hot trends, and platform updates that make it easier for my accounts to track engagement, reach, and other metrics.
Role:
Concept, Creative Direction
University of Findlay, Mazza Museum, Susie’s Coats for Kids (non-profit), Sparkvites (personal), Black Luna Creative (personal)
UFindlay Instagram Case Study
Impressions increased by 110%, engagements increased by 100% and followers increased by 4K to over 11K total over a 6 month period. I did this by being more concise with brand language, using only image based posts on timeline, and using story graphics strategically to encourage engagement.
Mazza Museum Social Media
Engagements increased by 151% over a 12 month period. The strategy for Mazza’s accounts is to share artwork, events photos, and gift shop items.
Susie’s Coats Social Media
With the goal of increasing online donations, I created a campaign to add to what the owner was posting regularly to increase website traffic. We were able to increase traffic to the giving page by over 200% within a 2 month period.
Sparkvites & Black Luna Creative Social Media
Both of these accounts are freelance businesses I own and manage. The accounts feature work, client photos, and business promotions.
