UNIVERSITY OF FINDLAY SOCIAL MEDIA + BRAND STRATEGY
In my position as Assistant Digital Art Director I oversaw content and strategy for UFindlay official social media accounts across Instagram, TikTok, YouTube, Facebook, and Twitter.
Impressions on Instagram increased by 110%, engagements increased by 100% and followers increased by 4K to over 11K total.
Instagram timeline post examples include photos taken or provided with engaging copy. Preference for active images of “happening now” content instead of upcoming event graphics.
Instagram story posts include images and graphics meant to promote engagement across all audiences.
